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Case Study: Late Holiday Shoppers – Everything You Need to Know for Late-Season Success

By Rakuten Advertising | December 1, 2016

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday […]

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Thanksgiving and Black Friday Recap: Holiday Spending is Up

By Jill Wahlen | November 29, 2016

Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here […]

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Using Data to Understand the True Value of Coupon Sites

By Rakuten Advertising | November 28, 2016

Affiliate Myth Buster: Using Data to Understand the True Value of Coupon Publishers Whether they’ve received a code via email or found it on a coupon site, online shoppers are now […]

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Holiday Report 2016: Results Leading Up to Black Friday (Singles’ Day/Veteran’s Day)

By Rakuten Advertising | November 23, 2016

In the first part of the 2016 Holiday Report, we took a look at how advertisers and publishers who participated in pre-Black Friday sales and events performed compared to those […]

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The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

By Rakuten Advertising | November 9, 2016

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags […]

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[Infographic] 2016 State of Affiliate Email Marketing

By Rakuten Advertising | November 4, 2016

With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible – including communication. The infographic below details everything advertisers and publishers need […]

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Secrets To Singles’ Day: What it is, Who’s Participating, & How to Boost Your Sales During This New Holiday

By Rakuten Advertising | October 27, 2016

Singles’ Day is the biggest single shopping day in the world, eclipsing Black Friday and Cyber Monday globally. We spoke with the experts at Dealmoon (SID: 1851970) who brought this […]

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Will 2017 be the Year for Augmented & Virtual Reality Marketing?

By Rakuten Advertising | September 29, 2016

Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom […]

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13 Halloween Shopping Trends for Scary-Good Marketing Strategies

By Rakuten Advertising | September 20, 2016

Halloween season is here, and shoppers are looking for the best deals on costumes, decorations, and candy that they can get! Understanding how consumers shop this year is just as […]

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Industry Insights: How Influencer Marketing Won the Gold During the Olympics

By Rakuten Advertising | September 1, 2016

What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, […]

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