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Culture Trip: Bringing Local Content to Culturally Curious Users Around the World

By Rakuten Advertising | April 13, 2017

Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip […]

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The Power Of The Influencer

By Rakuten Advertising | April 11, 2017

Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right […]

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An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

By Rakuten Advertising | March 27, 2017

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this […]

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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

By Rakuten Advertising | February 28, 2017

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn’t mean it’s easy! Learn common mistakes that can be made when partnering with influencers and how […]

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2017 Shopper Profiles: Four Shopper Types You Should Be Targeting

By Rakuten Advertising | February 23, 2017

We’re excited to release the latest Rakuten Marketing Insights report that highlights the global shopping behaviors that will drive fashion, luxury, beauty and travel purchases over the next year: the […]

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“A Deal Just for You”: Personalization Marketing With Affiliate Coupon

By Rakuten Advertising | February 20, 2017

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in […]

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Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

By Rakuten Advertising | February 9, 2017

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better […]

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Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

By Rakuten Advertising | January 31, 2017

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she […]

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Case Study: A Cyber Monday Decline? What That Means for All of 2017

By Rakuten Advertising | January 12, 2017

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this […]

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Insights

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

By Rakuten Advertising | January 11, 2017

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other […]

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