Author: <span class="vcard">Rakuten Advertising</span>

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.

Agencies have always been important partners to us at Rakuten Advertising.

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.

Mobile in-app tracking allows advertisers to track conversions that occur on an advertiser’s mobile app, effectively allowing an advertiser to extend their campaigns to account for a mobile app user and ultimately to help them get a clearer view of their overall affiliate program.

Summer is heating up and our network continues to grow as publishers see the quality of our advertisers and the results we can deliver for them. Here’s a look at some of the new and notable publishers on the Rakuten Advertising network for July.

The California Consumer Privacy Act, better known as CCPA, was enacted in 2018 and provides new privacy rights to consumers living in California.

In this edition of our Affiliate Advertiser Spotlight series, we talk a bit with Jetson, a new probiotic company that is focused on helping people live longer, healthier lives by delivering fresh seasonal probiotics directly to their door every month.