Author: <span class="vcard">Rakuten Advertising</span>

Smarter Loans (SID: 3753065) is Canada’s loan comparison website and financial directory. Launched in 2016, we currently work with over 50 of the top financial brands in Canada, including banks, credit unions and fintech companies.

Holiday deals have already begun, and now is the time to start revving up your holiday marketing plans. Here are some new and notable publishers on our network that you should consider connecting with to help achieve your fourth quarter marketing goals.

An effective cash back offer that resonates can mean the difference between whether or not a shopper converts, especially during the crucial holiday shopping season.

With most advertisers and publishers looking to partner in the crucial fourth quarter, paid placements are a critical component of a digital marketer’s holiday strategy.  Yet, for many, managing paid placements can be a time-consuming ordeal.

A recent consumer study by Rakuten Advertising revealed that 57% of global consumers have indicated that they will shop both in-store and online this peak shopping season.

September is just one month before the start of the busiest quarter of the retail calendar. Here’s a look at several new and notable publishers on our network—be sure to reach out to them and learn more about how you can develop partnerships to support your holiday shopping campaigns.

Agencies have always been important partners to us at Rakuten Advertising.

The COVID-19 pandemic has forced brands and marketers worldwide to get creative when it comes to allocating budget, promoting products and offers, and appealing to rapidly changing consumer attitudes and behaviors.

Apple announced earlier this year that they would be requiring app developers to provide information about their data collection practices.

SPC is Canada’s largest student coalition loyalty program. For only $10 per year, students gain access to over 450 offers available in-store, online or both with their membership.

The 2020-2021 school year is about to start – and we’re giving you an assignment. Read up on the new and notable publishers on the Rakuten Advertising network for August, and if you want to reach their audience, get in touch with them today.

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before.