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Insights

2021 Rakuten Advertising Back to School Retail Insights

By Rakuten Advertising | July 19, 2021

As many students finally return to in-person classes this year, brands are gearing up for another busy back-to-school retail season. With the effects of the pandemic still looming over consumers, […]

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Insights

Hand Sanitizer, Tissues, Masks Top Back to School Shopping Lists

By Rakuten Advertising | July 29, 2020

Back to school shopping lists look different this year. This is, in part, because school districts and colleges are preparing to offer a hybrid of online and offline classes in […]

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Insights

The Rakuten Advertising Back to School Report: Planning for an Omnichannel School Year

By Rakuten Advertising | July 9, 2020

Back to school shopping in 2020 is going to be unlike any shopping season we’ve ever seen before. The effects of the COVID-19 pandemic are still being felt. Families are […]

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Marketing Strategies

3 Back to School 2017 Trends for Marketers to Leverage in 2018

By Rakuten Advertising | May 15, 2018

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year’s back […]

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Marketing Strategies

[Podcast] Back to School 2017 Trends, Tips, & Strategies

By Rakuten Advertising | July 11, 2017

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you’ll need to know to get started is here, from when the shopping period takes place […]

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Marketing Strategies

7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

By Rakuten Advertising | July 6, 2017

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

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Marketing Strategies

7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

By Rakuten Advertising | June 22, 2017

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you’re a seasoned veteran looking for ideas and […]

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Marketing Strategies

Take Back to School to the Next Level through PPC

By Lauren Bennett | June 13, 2017

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways […]

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Marketing Strategies

8 Essential Back to School Shopping Trends and Marketing Strategies

By Rakuten Advertising | June 7, 2017

School’s out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be […]

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Insights

High School and College Back-to-School Shopper Profiles

By Alissa Degreef | August 5, 2019

With back-to-school right around the corner, it is important for brands to not only secure the top placements for their promotions, but to also understand when their consumers will shop, […]

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