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Now that Singles’ Day 2022 has come and gone, we can reflect on the click trends from across the globe. Our live data feed ran through November 12th and compared live click trends in 2022 with click trends from 2021.

DealMaker USA 2023 in La Quinta, CA was the affiliate event of the year. Read our recap to hear how the event was a success for all!

Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week than any other week in 2020, despite the fact that brands have been making an effort to spread deals throughout the holiday season.

The idea of ‘Moments’ is tethered in understanding that media audiences are not the same person throughout the day on every single day. During the day the newlyweds may become two different business people, each talking to colleagues and streaming the news to stay up to date on the markets.

Amazon Prime Day, also known as the “Black Friday in July” shopping day is just around the corner on Tuesday, July 12th, and Wednesday, July 13th.  

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit.

Holiday deals continued to reel in more shoppers this year, despite price inflation and some supply chain issues. 

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost.

DealMaker Canada was a complete success with a record-breaking number of top advertisers, publishers, and agencies coming together for a day of networking and discussions. Attendees enjoyed a day full of meetings, insightful content, and dealmaking in our last DealMaker event of the year. Read the full blog now to hear more!

This year’s Cyber Week 2022 was predicted to be a fluctuating shopping season, but many retailers still met, or exceeded, last year’s numbers. Overall, among the top categories on the Rakuten Advertising Network, the sales for home goods, luxury, jewelry, and travel ranked the highest for this season.

A traditional consideration of an audience’s customer journey relies on the mindset of following an individual as they move through their day – be it as they watch TV, browse for gifts online, or message friends and family.

This year, on June 23rd Rakuten Advertising will host Digital DealMaker, a first of its kind virtual event experience. This one-day event will mimic what previous attendees experienced in-person only now, guests will be able to attend from the comfort of their own homes.  Our network of top performance marketers will sport their best Zoom meeting attire at […]